Bitget Wallet Launches Crypto-Backed Mastercard in UK and EU, Accelerating Bitcoin Adoption

In a significant stride toward mainstream cryptocurrency adoption, Bitget Wallet has introduced a crypto-backed Mastercard, now available in the UK and EU. This innovative card allows users to spend Bitcoin and other cryptocurrencies seamlessly at over 150 million merchants globally, with real-time crypto-to-fiat conversion and zero transaction fees. The move signals a strategic shift from Bitcoin's traditional store-of-value role to its practical use as a spendable currency, particularly appealing to Gen Z users. This development, coupled with Deutsche Bank's growing involvement in crypto, underscores the accelerating integration of digital assets into traditional finance. As of July 2025, these advancements highlight the expanding utility and acceptance of cryptocurrencies in everyday transactions.

Bitcoin Adoption Accelerates as Mastercard and Deutsche Bank Embrace Crypto

Bitcoin's utility as a spendable currency takes a leap forward with Bitget Wallet's launch of a crypto-backed Mastercard in the UK and EU. The card enables seamless transactions at 150 million merchants worldwide, featuring real-time crypto-to-fiat conversion with zero fees. This development marks a strategic pivot from Bitcoin's store-of-value narrative to functional currency use—particularly targeting Gen Z users in underserved markets.

Deutsche Bank amplifies institutional adoption, announcing plans for a full crypto custody service by 2026 through partnerships with Taurus and Bitpanda. The initiative includes tokenized payments and a stablecoin, signaling deepening involvement from traditional finance giants in digital asset infrastructure.

Bitget and Mastercard Launch Zero-Fee Crypto Card for Global Merchant Use

Bitget Wallet has partnered with Mastercard and Immersve to introduce a cryptocurrency payment card, now live as of July 1, 2025. The card eliminates transaction fees and enables spending across 150 million merchants worldwide—addressing two critical barriers to crypto adoption: cost and accessibility.

The zero-fee structure represents a strategic shift in payment processing, leveraging Bitget Wallet's app integration for retail and online use. Jamie Elkaleh, Bitget's Chief Marketing Officer, emphasized the card's role in driving mainstream adoption through competitive differentiation.

Security enhancements include on-chain settlement via Immersve's Mastercard-licensed infrastructure. This framework aims to mitigate fraud risks while maintaining seamless cross-border transaction capabilities.